Americans trust marketing content on Facebook more than marketing content delivered by other media channels, according to new research.
E-commerce consultancy The Acquity Group asked 2,000 Americans to score channels for trusted marketing content (1=most trusted; 10=least trusted).
Leading the pack, Facebook earned an average score of 4.
Magazines and newspapers earned a 4.4.
Email and TV earned a 5.3.
In addition, young Americans (18-30) are twice as likely than old Americans (52-68) to rank Facebook as the most trusted channel for marketing content, the study reveals.
They're also more likely than old Americans to buy a product after encountering that content on Facebook.
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