Then globalization happened, and there were no international marketers, only marketers.
The value of those MBAs evaporated, and the people holding them had to find new ways to distinguish themselves.
Marketing Week columnist Mark Ritson predicts the same fate's about to befall anyone claiming pedigree in digital marketing.
Marketing Week columnist Mark Ritson predicts the same fate's about to befall anyone claiming pedigree in digital marketing.
"Digital has changed the world so much that it has become the world," Ritson writes.
The very word, in fact, is a "dodo," Ritson says—doomed to disappear from business's vocabulary.
There are no international marketers, there are no digital marketers.
There are only marketers.