The Big Short

Potent speakers and writers lean on lively—and fewer—words.

I once heard Lew Ranieri, perturbed by a long-winded attorney for Freddie Mac, ask her, "Could you please talk faster? I'm having a bad day."

Emerson wrote in his Journals, "All writing should be selection in order to drop every dead word."

Emerson wondered why more speakers and writers didn't edit themselves, erasing all the "flat conventional words and sentences."

"If a man would learn to read his own manuscript severely—becoming really a third person, and search only for what interested him, he would blot to purpose—and how every page would gain! Then all the words will be sprightly, and every sentence a surprise."

Lively speaking and writing is short and concise. 

Conciseness will keep your audience.

But don't go overboard, and prune vital information.

The Ancient Roman poet Horace said, “In trying to be concise, I become obscure.”

Want to be concise, without becoming obscure? 

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