Washington, DC-based writer/producer Dan Bailes contributed today's post. He has created shows for American Diabetes Association, National Association of Realtors, National Geographic and Urban Land Institute.
First, to power up
your video, ask yourself, what’s the point?
What are
you trying to accomplish and why?
Second, ask
yourself how your product or service benefits your target audience.
And show
it!
Best yet, show real people who have
benefited from what you have to offer.
Third, have
them tell their stories in their own words.
Authenticity is key and that’s a great way to convince your audience of
the benefit of what you have to offer.
Fourth,
shorter is better.
Fifth, if you
spent all those years gaining vital experience to excel at what you do, why do
you think you can just do the video yourself?
Sorry about
that, but hire a pro.
It will make all
the difference.
And that’s the whole point, right?
