Writing for Intuit’s Small Business Blog, videomaker C.J. Bruce warns marketers of four deadly Web video mistakes.
Not producing a video. "Using video for your
business is no longer optional," Bruce writes. The availability of prosumer gear removes the age-old excuse "video is too expensive."
Producing a video. One video "isn't a content strategy," Bruce says. "After all, you wouldn’t send just one email, put up just one blog post, or have a TV commercial air just once." Bruce suggests producing a series of videos and releasing them weekly through the span of a quarter.
Believing you'll go viral. The chances your video will go viral are slim. "You need to have a plan for
your videos that includes marketing them with social media and SEO tactics," Bruce says. Be sure to put your videos on your Website and send the link to your email list. Also consider placing ads on Google.
Counting views. Engagement is more important than viewership. Put in place systems to track YouTube likes, shares, comments and viewing
times after your video goes live.
