Promoting an event?
Digital marketer Juli Cummins, writing for Innovation Insider, says these five features should be included in your next newsletter:
Videos. Videos are smart because they're easy to share and watch on mobile devices. Including one on how to use your Website can boost registrations.
QR codes. QR codes drive readers to videos, Websites, photos and other content you can't include in the newsletter.
Personalization. You can boost readership by segmenting your list. Segment attendees by category, interests or preferences and blast targeted newsletters.
Special deals. Reward readers with newsletter exclusives like gift cards and discounts.
Short cuts. Devote a chunk of your newsletter to Web links to useful info. Include a single sign-on link that lets readers register without entering a username and password.
