It's called NFC.
It will change the way attendees discover content at events.
NFC (the acronym for "Near Field Communication") is a form of short-range wireless that bridges the gap between the real and virtual worlds.
The technology allows anyone with an NFC-ready mobile phone or tablet to access content by touching the device to a comparable one—or to a "smart poster."
Thanks to the manufacturers, nearly one-third of new phones are NFC-ready right now. Two years hence, all will be.
With NFC, attendees will be able to touch salespeople's phones and instantly download anything now delivered on line. Videos. PowerPoint slides. Flyers. White papers. Discount coupons. You name it.
Salespeople not around? No worries. Attendees can do the same thing by touching a smart poster.
But wait, there's more.
Provided the nearest cash register is NFC-ready, attendees will be able to pay for purchases with a touch of their phones.
The revolution NFC will usher in isn't pie in the sky.
It's underway as we speak.
EXPO Magazine has said NFC "will change the face-to-face landscape."
Learn why "NFC will disrupt how things are done."
