In no other industry does this hold truer than in travel.
By immersing viewers in sights and sounds—people, places, foods and comforts—video grabs the emotions and sparks the imagination.
Well-made and placed videos, in fact, speed would-be visitors from consideration to booking, according to Expedia.
But what makes a video effective?
But what makes a video effective?
The video must cut through the clutter. To be noticed in a crowded space, your video must focus on epic—and iconic—experiences.
The video must be first person. The more immersive, the more inspiring. Storytelling that's first person produces a "you are here" effect.
The video must be integrated. Breathtaking content only gets you so far. Bookings result from strategic messaging, placement and integration.
Expedia points to Visit Denmark as producers of effective videos.
The DMO's award-winning productions not only tell intriguing first-person stories, but encourage viewers to learn more about destinations like Copenhagen and Aarhus.
