Been-around blogger Matt Banner contributed today's post. Matt teaches techniques for better blogging at OnBlastBlog.
The right email marketing consultant:
- Understands today’s underlying strategies and tools.
- Understands your brand and of the voice you use when speaking to your users.
- Can build a list of people interested in your product or service.
- Sweats the details, because everything about your emails matters, from the length of the subject line to the content within.
In order to properly choose a consultant, you will first need a basic knowledge of what makes any email marketing campaign successful.
Take a look at the infographic below to find out more about what defines a strong email marketing strategy. Using this information, you can better choose a consultant.