Stephen King's advice to writers who crave an audience:Leave out the boring parts.
"If you can't write your idea on the back of my calling card, you don't have a clear idea," impresarios say.
B2B marketers would do themselves a favor scribbling more (or less) on the backs of calling cards.
In Chief Content Officer, "content tilt" champion Joe Pulizzi praises PricewaterhouseCoopers' newsletter series 10 Minutes ("content tilt" equates to a brand's point of difference).
As its name implies, the series promises readers 10-minute mastery.
And, as you'd expect, the topics are thorny: audits, cyber-security, data privacy, derivatives and eco-efficiency.
Pulizzi calls the newsletter series an example of content tilt "genius."
As its name implies, the series promises readers 10-minute mastery.
And, as you'd expect, the topics are thorny: audits, cyber-security, data privacy, derivatives and eco-efficiency.
Pulizzi calls the newsletter series an example of content tilt "genius."
"PwC understands its audience members need intelligent, mission-critical information on complex business topics, but they don't have time for long-form content. The newsletter is designed to aid skimming, and is alway short and to the point."
PwC gets B2B content tilt.
Leave out the boring parts.
PwC gets B2B content tilt.
Leave out the boring parts.
