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Sunday, March 12, 2017
Unkind Cuts
A telling statistic lies deep within CEIR’s new report,
Cost to Attract Attendees
.
It could in part explain why
association-owned shows have recently seen a falloff in attendance, exhibits and income
.
Association organizers, according to the report, have cut their marketing spend during the past four years
.
To learn more,
read my post on CEIR's new blog,
Event
.
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