Orbit Media asked 1,055 bloggers how they work. It found:
- Bloggers spend on average 3 hours to write a post (26% more time than a year earlier); only 1 in 3 spends less than 2 hours per post.
- 1 in 4 bloggers rely on an editor to improve their posts.
- The average post is 1,050 words long (19% longer than a year earlier).
- Nearly 50% of bloggers include lists in their posts; 15%, video.
- Most bloggers publish weekly; the number who publish daily is down by more than 50% from a year earlier.
- Over 95% of bloggers promote their posts on social media; a majority use email.
- 56% of bloggers routinely check their posts' traffic; 20% never do.
My work habits? Yours truly:
- Spends about 1.5 hours per post.
- Works without the benefit of an editor.
- Writes brief posts, 350 words or so.
- Loves to include lists and videos.
- Publishes 7 days a week.
- Uses social media to promote every post.
- Checks traffic, but not obsessively.
What are your work habits?
