SiriusDecisions asked 270 B2B CMOs to list the skills their departments lacked. Their top five responses were:
Strategy. CMOs need marketers who can translate corporate objectives into integrated, scalable marketing strategies.
Analytics. CMOs need marketers who can direct data scientists and socialize their findings internally.
Channel partner management and sales enablement. CMOs need marketers who can generate demand.
Social media. CMOs need marketers who can leverage social throughout the company.
Measurement. CMOs need marketers who can demonstrate ROI.
Where will CMOs find marketers with these skills?
- 81% will turn to outside suppliers
- 77% will hire and train staff members
- 96% will do both
