Always Be Closing

Close your emails with an expression of gratitude and you'll boost the chance of response by 36%, according to a study by Boomerang.

While there are lots of ways to say "thanks," the software company sampled the closings in 350,000 emails and concluded these three expressions are the top performers:

• Thanks in advance garners a 65.7% response
• Thanks garners a 63% response
• Thank you garners a 57.9% response

There must be 50 ways to leave your reader (Forbes says so, anyway).

But the above three work best.




HAT TIP: Thanks in advance to Mike Hatch for suggesting this post.