As evidence, the newsletter cites the 25-minute reverie French Kiss, recently produced by Marriott.
"Instead of selling hotel rooms and airplane seats as commodities, brands are learning to tell stories using video that create an emotional connection with a specific audience," Skift says.
Leading the field, Marriott runs a full-scale, in-house studio that produces original shorts.
"Instead of selling hotel rooms and airplane seats as commodities, brands are learning to tell stories using video that create an emotional connection with a specific audience," Skift says.
Leading the field, Marriott runs a full-scale, in-house studio that produces original shorts.
