Are you hoarding videos on your Website, hoping someone will find them?
Fuhgeddaboudit.
Get with YouTube.
YouTube's search engine will deliver new leads, according to Julie Perry, vice president, BLASTmedia. That's because:
- YouTube includes your video in viewers' searches for related topics, including famous people and products.
- Like Amazon, YouTube recommends videos whenever viewers log on. So It's easy to get in front of the ones who are interested in your products.
- YouTube sends weekly emails to viewers who subscribe to your channel. So whenever you upload a new video, they'll find out.
Many marketers don't realize the power or popularity of YouTube's search engine (second only to Google's), according to Perry.
"There are so many opportunities there for being discovered," she says. "It’s really the way of Web 2.0. You want to be where you can be findable if people want to discover you."
And—because Google owns YouTube—search results on the leading search engine will turn up your videos on YouTube much faster than they will from anyplace else.
Especially your Website.
