Social media maven Courtney Kettmann, writing for Socialmouths, says that Google+, because it's owned by Google, will boost your company's search engine rankings.
"Posts and accounts will appear high in Google search results," she writes. "This is beneficial to a business, as it can help improve the SEO of a company’s Website."
The extra search-engine hits "alone make Google+ essential for a business," according to Kettman.
Google+ posts with images and videos score particularly high among visitors, she notes.
