Inc. offers these tips for publishing perfect B2B posts:
On LinkedIn, you should:
- Use 16-25 words
- End posts with exclamation marks
- Avoid ending posts with question marks
- Post between 9 am and 1 pm
- Post at the top and bottom of the hour
- Post on Sundays
On Twitter, you should:
- Use 11-15 words
- Use numbers and numerals
- Use hashtags
- Avoid ending posts with exclamation marks (unlike LinkedIn!)
- Avoid ending posts with question marks
- Tweet between 10 am and noon
- Tweet at the top and bottom of the hour
- Tweet on Wednesdays
