If You Had Only a Dollar, What Would You Spend It On?

Bill Gates once said, "If I was down to my last dollar, I'd spend it on public relations."

Were I in his shoes, I'd spend it on content.

"Content is the new black," says marketing maven Janine Popick in Inc.

Content helps you generate leads, elevate search engine rankings and close more deals, Popick says.

Content works because it positions you as an expert.

"Because you're writing (or talking) about what you know, in time, you become an industry thought leader. And people prefer doing business with those they believe are experts in their category," Popick says.