Part 1 of a 5-part series on the Golden Rules for Making Money
Showman P.T. Barnum published a little book in 1880 titled Art of Money Getting.
In it, he shared his "Golden Rules for Making Money," including this one, "Advertise Your Business."
If you want to get rich, "Be careful to advertise," Barnum says.
"If a man has got goods for sale and he don't advertise them in some way, the chances are that some day the sheriff will do it for him," Barnum warns.
But advertising alone isn't enough.
You have to advertise a lot, Barnum insists. Like knowledge, a little advertising is "a dangerous thing."
"Your object in advertising is to make the public understand what you have got to sell, and if you have not the pluck to keep advertising until you have imparted that information, all the money you have spent is lost."
"Your object in advertising is to make the public understand what you have got to sell, and if you have not the pluck to keep advertising until you have imparted that information, all the money you have spent is lost."
