Chunka Mui, writing for Harvard Business Review, applauds Facebook's decision to stop using facial recognition software to identify people in the photos you upload.Facebook's decision comes after Ireland's data protection commissioner scolded the company for violating users' privacy.
The self-imposed ban applies only in Europe.
Facebook claims facial recognition eases sharing.
But critics like Mui think it will "accelerate the creation of a de facto photo identification database long before anyone understands the ramifications."
With such a database, retailers could identify you the moment you enter their stores and begin badgering you with offers.
"Facebook's conciliatory moves in Europe will not stop the erosion of privacy but will, I hope, slow it," Mui writes.
