Marketers make overkill a habit.
Desparate to generate incremental sales, they add, add, add.
More special offers. More rewards. More messages. More links. More banner ads. More, more, more.
But, he warns, "Once you overload the user, you train them not to pay attention."
"More" doesn't spur sales. It kills them.
That's especially the case when it comes to copy.
Overkill kills.
