In August, producers of the incentive travel-industry show IMEX asked 1,000 B-to-B buyers to share their views on social media.
The responses offer a good glimpse into buyers' current preferences.
LinkedIn is the networking site of choice. It's used by 64% of B-to-B buyers. Facebook is used by 60%; Twitter, by 27%; and YouTube, by 23%.
Blackberry is the smartphone of choice. Blackberries are used by 57% of buyers; iPhones, by 31%.
Nearly half the respondents (46%) also said they've increased their use of social media for networking in the past six months.
How beefy is your LinkedIn profile? How mobile-friendly is your Web site?