Seth Godin reminds us in a recent blog post, "You can't sell complicated to someone who came to you to buy simple."
You can't persuade "masses of semi-interested people to embrace complicated answers," Godin says.
So don't try.
Instead, he urges, break down the complex. Communicate baby steps. "Teach complexity over time, simply."
And don't aim for masses. Aim for the few. "Teach a few people, the committed, to embrace the idea of complexity."
Find more tips in my special report, Path of Persuasion.
