Razor's Edge

Don't cut it on the job market? Now you can go back to school. Tuition free.

H'University, brainchild of razor manufacturer Harry's, gives students the chance to "learn real-world skills from world-class entrepreneurs, and apply to get hired at top companies."

Personifying value, the microsite proves again content marketing isn't branding.

Content marketers like Harry's realize customers want brands to help them become better citizens, not just better shoppers.

That realization puts content marketers a cut above competitors.

Garbage In, Garbage Out

New research appearing in the International Journal of Business Administration suggests junk content consumption lowers the quality of your writing.

Sixty-five adults participated in the study.

They provided the researchers writing samples and reports of the time spent reading various books, newspapers and websites.

Using an algorithmic tool, the researchers compared the quality of participants' writing samples to samples taken from the books, newspapers and websites the participants most read.

The comparisons show a strong correlation between reading and writing skills: people who read more complex stories have more complex writing, and vice versa.

The researchers blamed junk peddlers like Reddit and Tumblr for participants' worst writing habits.

Consumption of content rife with jargon, slang and shorthand threatens an adult's ability to compose complex sentences.

Neuroanatomy is also to blame.

"Neuroanatomy may predispose even adults to mimicry and synchrony with the language they routinely encounter in their reading, directly impacting their writing," the researchers say.

Or as Ludwig Feuerbach once said, "You are what you eat."

The researchers prescribe heavy doses of literary fiction and academic journals to counteract the effects of emojis, memes, tweets and listicles on writing skill.

Flight to Safety

A stock sell-off/bond buy-up by jittery investors is known on Wall Street as a "flight to safety."

A different kind of flight to safety takes place every hour on every street, at every workplace, in every town in America.

A colleague told me yesterday he was leaving a good company because his marketing ideas—which produced considerable results—don't "fit the culture."

A Cornell study reveals that company leaders often reject new ideas not because the ideas don’t have potential, but because the leaders themselves lack the guts to face risk and uncertainty.

It gets worse. 

When cautious leaders quash new ideas, the study says, they do so unconsciously. 

Their fear actually blinds them to the ideas.

No wonder 7 of 10 workers aren't engaged.

As adman Leo Burnett said, "To swear off making mistakes is very easy. All you have to do is swear off having ideas."

Outdated

Fifteen years ago, there were two flacks for every reporter. Today there are five.

"As the PR field flourishes, journalists are becoming a vanishing breed," says Mike Rosenberg in Ragan.com.

Searches on job sites for "reporter" and related keywords yield ads for openings "that have nothing to do directly with producing the news," Rosenberg says.

For every one opening for a reporter, a search yields 10 for candidates with journalism backgrounds or degrees willing to try PR.

It should come as no surprise—especially to acolytes of David Meerman Scott—brands are skirting the news industry to tell their own stories.

If you're not alarmed, fathom this: newspaper reporters are becoming extinct.

According to the American Society of News Editors, the number of staff reporters has dropped 40 percent in eight years.

As every flack knows, newspapers are the starting point for the original coverage picked up by all the other media outlets.

"The drop in newspaper reporters means the amount of real news out there has taken a wallop," Rosenberg says.

The gap in original coverage means more "earned" and sponsored placements make their way to audiences. 

In other words: less news, more propaganda.

Rosenberg recently tweeted the stats.

David Simon, former Baltimore Sun reporter and creator of the HBO series "The Wire," retweeted Rosenberg's message, adding, "This is how a republic dies. Not with a bang, but a reprinted press release."

When I Ruled the World

Baby Boomers are more engaged and productive workers than Millennials, according to studies by Gallup.

Gallup's researchers suggest three reasons why: Boomers see their jobs as suited to their skills; as career capstones; and as intrinsically fulfilling.

Millennials, on the other hand, take less pleasure from work, and remain less engaged and productive. Additional studies show they don't care particularly much for their employers.

"Young people are increasingly cynical about work," says psychologist Jean Twenge in Psychology Today.

Cynicism is worrisome, Twenge says, because it trumpets lackluster performance—and pay—in the long run.

Twenge recommends Millennials quit their dreams of world domination and seek instead that "intrinsic fulfillment" Boomers enjoy in the workplace.

Dialing back social media is a good start.

"Social media doesn't help us live the career stories we want," Twenge says. 

"We constantly judge ourselves via comparison to others, and social media fuels this fire. Seeing posts from friends about their seemingly glamorous, high-profile work can make us question our focus on intrinsic rewards. It helps to remember that every job has its downside, or at least its dull side, which few share on Facebook."

Twenge also recommends:

• Reducing the volume of other distractions in the workplace

• Savoring the tasks you most enjoy, aiming for "flow"

• Finishing mundane tasks when you're naturally least engaged (while waiting for the start of conference calls, for example); and

• Looking for fulfillment outside work—in hobbies and among family, friends and communities

"In the end, focusing on intrinsic fulfillment should lead to extrinsic rewards, too," Twenge says.

Besides, "Who would ever want to be king?"