Which B2B content rules among corporate leaders?
The answer: leaders want to read 800-word articles about customers' experiences.
The executives' detailed responses about the content they value are eye-opening:
Whose viewpoints do you want to hear?
- 57% said clients'
- 53% said industry experts'
- 44% said consultants'
- 42% said the public's
- 36% said peers'
- 36% said motivational speakers'
- 32% said government officials'
Which formats do you prefer?
- 63% said 800-word articles
- 57% said 500-word blog posts
- 45% said 1,200-word articles
- 31% said slides shows
- 28% said white papers
- 28% said e-books
- 26% said videos
- 25% said podcasts
- 20% said infographics
