Why are marketers pouring money into influencer marketing?
Dwell time.
Customers spend on average 19 seconds looking at a digital ad, 128 seconds looking at an influencer's content.
Dwell time.
Customers spend on average 19 seconds looking at a digital ad, 128 seconds looking at an influencer's content.
Experiential agency Legacy Marketing suggests these 10 ways:
Chill out. Let influencers do what they do. You can mention guardrails they should keep within, but don't dictate their posts.
Find the right influencers. To find thought leaders in your category, surf on social platforms using hashtags and trending topics relevant to your event.
Set reasonable expectations. Understand both the positives and negatives of the influencer's preferred social network when you establish goals.
Build a relationship. Don't treat the influencer like another vendor. Make her part of your family.
Strive for quality. Quality trumps quantity. You're better served finding an avid "micro-influencer" with 1,000 followers than a haughty generalist with 1 million.
Run contests. Engage the influencer in helping you promote contests.
Minimize brand-speak. Give the influencer talking points, but let her do the talking.
Track. Ask the influencer to use tracking tags when possible, so you can measure her efforts. Be sure she also includes a link to your website!
Be patient. Influencer marketing takes time.
Be authentic. Influencer marketing works because it’s a way to leverage a trusted voice. Don’t compromise that trust by inserting marketing messages where they're not welcome.