The things worth writing about, and the things worth reading about, are the things that feel almost beyond description at the start and are, because of that, frightening.
— Douglas Coupland
Andy Crestodina's annual survey of bloggers is out. It shows 2 of 3 bloggers focus on SEO, up from 1 of 2 three years ago.
Given people's content shock, why bother?
Why write for robots, when you could write things worth reading?