J. Walter Thompson wondered whether big data could be assembled to paint "The Next Rembrandt" for client ING.
So a team of art historians, scientists, developers and analysts created scans of Rembrandt's 346 extant paintings and used a computer to catalog the data based on commonalities.
They then asked the computer to paint a Rembrandt.
The resulting portrait combines 160,000 fragments of the artist's oeuvre.
HAT TIP: Appraiser Todd Sigety alerted me to this story.