Unless she's evil, a hacker creates code.
A hack creates crap.
In general, a hack's a writer who produces undistinguished prose. (The opprobious name derives from hackney, a horse for hire.)
In marketing, a hack's a writer who's:
- Passionate about content; immune to ideas.
- Happy to plagiarize; put off by research.
- Enamored of opinions; averse to facts.
- Obsessed with quantity; indifferent to quality.
Speaking of quantity, Express Writers offers a useful hack: publish content of "ideal length."
I'll hack the info graphic. Here's the bottom line:
- Write blog posts 2,000 words long;
- Write Facebook posts 40 characters long;
- Write Tweets 11 characters long; and
- Write Pinterest captions 200 characters long.
