"Lead-gen leaders" are twice as likely to use a multi-channel approach as "mainstream companies," according to a survey of 1,000 B2B marketers by Digital Doughnut.
You could say lead-gen leaders understand hedging.
They know that "no single class of content asset stands out as particularly effective for driving good-quality leads," as Digital Doughnut reports; and yet, at the same time, that every class―if used well―can drive good-quality leads.
The channels they find most effective? The answers below might surprise you.
Source: The State of B2B Lead Generation, courtesy Digital Doughnut