"We spent our marketing money on digital ads."
"Yeah, we sent email, but didn't know it was all flagged as spam."
"We quit phoning members twenty years ago."
"We quit sending direct mail twenty years ago."
"Games? Don't believe in them! Our members are serious."
"Humor? Don't believe in it!"
"Fun. Don't believe in it!"
"We never thought about authenticity. What is it, anyway?"
"We didn't change with the times. It costs too much."
"We ignored everyone under 40."
TAKE A BITE OUT OF CRIME.
Download Growing Your Event: 10 Magic Bullets for 2018.
It's yours free, courtesy Bob & David James.
And have a Happy New Year!
