The events are among the most important, prestigious and successful in the market they serve.
That understood, I gave them a single star.
To recap the rating system I proposed:
- 1-star events focus on everyday needs, satisfying attendees' needs to navigate without stress through physical space; meet other people and chat; acquire useful information; and talk business.
- 2-star events cater to fantasy, satisfying attendees' needs to lessen anxiety and escape reality.
- 3-star events provide cheap thrills, satisfying attendees’ needs to be wowed and titillated.
- 4-star events provide genuine thrills, satisfying attendees’ needs to be awed by proof of human ingenuity and displays of daring.
- 5-star events focus on melioration, satisfying attendees’ needs to improve not only themselves, but to better the lives of others.
If you are honest about your own event and can at best award it one star, remember that to earn a 1-star rating from Michelin, a restaurant has to represent, “A good place to stop on your journey, indicating a very good restaurant in its category, offering cuisine prepared to a consistently high standard.”
Even celebrity chef Gordon Ramsay’s restaurants all don’t have a Michelin 1-star rating.
