Content is king.
— Bill Gates
CMOs tend to survive only a tad over two years.
There's a reason. While they're supposed to be leaders, most are overpaid closet organizers.
Instead of generating demand, they busy themselves with rearranging the company's "digital assets," so salespeople and customers can find them.
Meanwhile, salespeople still spend 40% of their time compiling their own deal-closing content, and 60% of customers think Marketing's content is crap.
CMOs, I have news for you: Marketing isn't logistics, or distribution, or document management. Marketing is content. And content is everything.
If you want to succeed, focus on quality content:
- Know the buyers
- Understand Sales' pipeline
- Create content aligned with both
