Tonight and every weekday night, Bob Bailey in the transcribed adventures of the man with the action-packed expense account, America's fabulous free-lance insurance investigator...
— Yours Truly, Johnny Dollar
Serial proved crime pays—and that podcasting deserves every marketer's attention.
One in five Americans listens to a podcast every month, according to Pew Research, and broadcast-quality production has never been easier (or cheaper) since Tascam introduced MiniStudio Creator at The NAB Show last month.
"Time-shifted radio," podcasts attract loyal followers and forge rich connections.
Podcasting on a regular basis (as content marketing expert Mark Schaefer does) is a brilliant way to enrich a blog; and podcasting from live events will amplify any brand's presence.
The podcast-listening experience is unique in social channels: audio is intimate in a way video and images are not.
Content literally lodges in your head—the spot where brands want to be.
Marketers, furthermore, can enhance their podcasts with supplementary content and commentary, and track leads from specific podcasts by including custom URL callouts.
Still not sold? Consider three more facts:
- Podcast listeners spend an average of 4 hours a week listening to podcasts, according to Edison Research;
- 70% of podcast listeners are Millennials, according to Nielson; and
- Podcast listeners are twice as likely to follow your brand as the average social media user, according to Edison Research.
