A new study by Mattermark of the 50 fastest growing B2B companies in the country finds 80% blog.
According to The State of Sales & Marketing at the 50 Fastest-Growing B2B Companies in the US, "content has become the cornerstone" of fast-growth companies' marketing—and blogs have become the cornerstone of content.
"Blogging drives top-of-the-funnel traffic to a company’s website," the report says. "From there, calls to action encourage visitors to download content (e.g., ebooks, white papers, and templates) so they can learn more about a particular topic.
"This process can be repeated and scaled by marketing teams to include a wide variety of tactics at every stage of the funnel, but the end goal is always the same: to add value and build relationships that drive revenue for your business."
Does your company blog?
If not, what on earth are you waiting for?
Does your company blog?
If not, what on earth are you waiting for?
