Blogging isn’t about publishing as much as you can.
It’s about publishing as smart as you can.
It’s about publishing as smart as you can.
― Jon Morrow
When it comes to blogging, I'm all over publishing "smart" (who isn't?).
But how often is smart?
But how often is smart?
- The more posts a company publishes per month, the more traffic appears on the company's website.
- B2B companies that publish 11 or more posts per month drive 3 times more traffic than companies that publish only 1.
- The more posts a company publishes per month, the more leads it gets.
- B2B companies that publish 11 or more posts per month get 3.75 times more leads than companies that publish 3 or fewer.
- Blog posts pay off long after they're published.
- B2B companies that have published 400 or more posts get 2.5 times more website traffic than companies that have published 200 or fewer posts.
- B2b companies that have published 400 or more posts get 3 times more leads than companies that published fewer than 200 posts.