How Often to Blog?

Blogging isn’t about publishing as much as you can.
It’s about publishing as smart as you can.  

― Jon Morrow

When it comes to blogging, I'm all over publishing "smart" (who isn't?).

But how often is smart?

Hubspot asked 13,500 customers about their experiences.

The answers are eye-opening:

• The more posts a company publishes per month, the more traffic appears on the company's website.
  
  
• B2B companies that publish 11 or more posts per month drive 3 times more traffic than companies that publish only 1.
  
  
• The more posts a company publishes per month, the more leads it gets.
  
  
• B2B companies that publish 11 or more posts per month get 3.75 times more leads than companies that publish 3 or fewer.
  
  
• Blog posts pay off long after they're published.
  
  
• B2B companies that have published 400 or more posts get 2.5 times more website traffic than companies that have published 200 or fewer posts.
  
  
• B2b companies that have published 400 or more posts get 3 times more leads than companies that published fewer than 200 posts.