Last week, a marketer told me about
her meddlesome boss.
The more anxious he gets about sales,
the more exclamation points he inserts in her copy.
Exclamation points are like canned
laughter in a sitcom.
They don’t make the jokes any funnier.
There's little added when the writer tacks an exclamation point onto a descriptive sentence like, "The finest system available today!"
The exclamation point is a Medieval emoticon.
It originated when a monk transformed the Latin word io, meaning “exclamation of joy,” into a symbol by stacking the first letter above the second.
It originated when a monk transformed the Latin word io, meaning “exclamation of joy,” into a symbol by stacking the first letter above the second.
The exclamations of joy in your copy,
most writers agree, should be few.
When you use the exclamation point to modify a descriptive sentence ("We're going to dispatch an exploration party!"), you're misusing it.
The same goes when you use the exclamation point to indicate a routine command ("Make necessary preparations!").
Tennessee Williams used the exclamation point effectively in these lines from Camino Real: "Make voyages! Attempt them! There's nothing else."