Hole, Baby, Hole

Renowned marketing guru and Harvard professor Ted Levitt liked to tell students, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”

Pardon the pun, but it's surprising this decades-old saw has reentered everyday discussions of social media marketing.

It's not as if Levitt's insight doesn't deserve resurrection. It does.

That's because most marketers still believe they're selling drills.

How about you?

Is your head screwed on right?

Your motto should be, Hole, Baby, Hole.