Last week, CEO Howard Shultz asked the employees at 125 Washington, DC-area stores to scribble the phrase "Come Together" on the paper cups they hand customers.
But employees aren't cooperating.
I asked three of them why.
"We're too busy," one said.
"We can't remember to do it," said another.
"It's pretty stupid," said the third.
Lesson learned: There's many a slip between the cup and the lip.
If you want to newsjack successfully, first get your employees on board.
