B2B Execs Socially Unaware

B2B executives don’t get social media, according to marketer Lenna Garibia, writing for MarketingProfs.

Citing new research by Harris Interactive, she notes:

• 43% say they rarely or never consider the social media reputation of their firms when making key decisions
• 67% say they could not respond to a hostile social-media post within a day, and
• 13% say they wouldn’t bother

There’s a weird geographic difference among the execs.

Those who live in the northeast are much more likely to care about the social media reputation of their firms than those who live in the west.