Words and Pictures

“The effect in sickness of beautiful objects, of variety of objects, and especially of brilliancy of color is hardly at all appreciated.”

— Florence Nightingale

After a five-year effort, the Susan Sebastian Foundation has just completed the permanent installation of original artworks in every inpatient room in Vermont's 14 hospitals.

The project resulted from ideas expressed in Dr. Esther Sternberg's Healing Spaces: The Science of Place and Well-Being.

Citing research, the book argues that art activates endorphin-rich parts of patients' brains, speeding their recovery.

The nonprofit's founders read Sternberg's book and tackled the project in memory of a long-suffering patient, Susan Sebastian, whose last wish was, “When I get out of here, I am going to sell my house to buy art for hospital patient rooms.”

Sternberg, a pioneer in the science of the mind-body connection, is floored.

"When you write a book, you never know the impact it will have, and to see my words made into reality on this scale is tremendously fulfilling," she says.

Esther Sternberg is a friend of mine, and I can recall vividly the manuscript pages of Healing Spaces stacked on her writing desk. Who knew all those words would matter six years later?

Pictures have power; words do, too.

We're so awash in both, that's easy to forget.

It takes activists like the folks at the Susan Sebastian Foundation to remind us.

HAT TIP: Edward Segal pointed me to this story.

Only the Lonely

A new study published in the Academy of Management Journal says creative workers ignore their spouses.

Two management professors interviewed 108 workers and their spouses every day for 10 days. The workers held jobs in a variety of industries that included finance, healthcare, government, education, transportation and construction.

Workers were asked about the tasks they performed during the day; spouses, about the time spent with their husbands.

The findings: the more the worker was busy with idea-generation on the job, the less time he spent at home.

To remedy "the relational aftereffects of creative behaviors at work on relationships at home," the professors say, bosses should critique creative workers' results at the end of each day.

By providing an immediate critique, bosses, in effect, reboot creative workers' brains before they head home.

"Validating ideas at work may liberate an employee’s cognitive resources in a way that allows them to provide more effective support to their spouse after work," the professors say.

Of course, downloads of domestic devices also work.

Bravado

My bravado is foolish; yours is funny.

Chaplin exploited that fact with The Tramp.

Funnier than the fool "is the man who, having had something funny happen to him, refuses to admit that anything out of the way has happened, and attempts to maintain his dignity," Chaplin once said.

He forever put his hapless character in jams, just so The Tramp could show his longing to be "a normal little gentleman."

"That is why, no matter how desperate the predicament is, I am always very much in earnest about clutching my cane, straightening my derby hat, and fixing my tie, even though I have just landed on my head."

My Chakra is Ferkakta

Fans of Mindfulness-Based-Stress Reduction (MBSR), which finds rays of Western science in Eastern meditation, have become saintly inside many Fortune 100s.

They've set up MBSR programs for employees of Aetna, Intel, Target and, naturellement, Google.

With all our Internet-induced stress, it's little wonder.

"We need this stuff right now," says New York Times reporter David Gelles, author of Mindful Work, "Mindfulness is an effective way to get off the hamster wheel of our minds."

But if your māyā detector just buzzed, I'm with you.

I've tried mindfulness meditation, sitting with a great teacher.

I learned enough to know it's hard work.

People peddling MBSR as an easy remedy to stress are selling snake oil.

There ain't no cure for work-life imbalance in one-minute meditations and cutesy memes.

After all, it took Siddhârtha seven weeks to work it out.

And he had a fig tree.

Color of the Year

"Society is a troop of thinkers, and the best heads among them take the best places."

— Ralph Waldo Emerson

After Pantone each December announces its "color of the year," you'll see that color throughout every piece of marketing collateral you run into for the next 12 months.

"Thought leadership" is 2016's color of the year.

B2B marketers who've donned the color aren't fooling anyone, according to a new study by Hill+Knowlton and The Economist Group.

"The very idea of what it means to be a thought leader—once limited to an elite group of businesses that truly developed proprietary knowledge—is increasingly seen as an overused and self-serving tactic, one that is contributing to the noise rather than cutting through it," says Jeff Pundyk, a coauthor of the study.

Nearly 1,650 executives were asked their opinions of the "thought leadership content" they encounter:

• Three in five say they're confused and overwhelmed by the sheer volume of that content. Ironically, eight in ten marketers plan to produce more in the coming 12 months.

• Seventy-five percent say they've become more selective about the thought leadership content they consume.

• Executives are compelled by thought leadership content only when it's “innovative,” “big picture,” “credible,” and “transformative;" they're turned off by content that's “superficial,” “sales driven,” and “biased.”

"Executives continue to rely on credible, fact-based content; in fact, they are consuming more of it but from fewer sources," Pundyk says.

"Today’s business executives are no longer looking for thought leaders; they are looking for authentic thought partners."