Size matters not. Look at me. Judge me by my size, do you?
― Yoda
Content marketers, make a New Year's resolution to ignore the idiots who tell you content length matters.
The thousands of snake-oil salesmen like James Scherer who promise, "Scientific research tells us how to write the perfect blog article," leaning on vendor data that "proves" long (1,600-word) posts yield higher rankings, greater sharing, and larger readership.
Baloney.
It's quality alone that counts.
The thousands of snake-oil salesmen like James Scherer who promise, "Scientific research tells us how to write the perfect blog article," leaning on vendor data that "proves" long (1,600-word) posts yield higher rankings, greater sharing, and larger readership.
Baloney.
It's quality alone that counts.
