Bloomberg is doubling down on events, according to Politico.
The business media giant has hired veteran exec Stephen Colvin to expand its two-year-old global events division.
"As with many media companies striving to develop new revenue streams, events are becoming a more prominent component of Bloomberg's journalism lineup," says Politico's Joe Pompeo.
A spokesman for Bloomberg says the company is "well positioned to be the leading convener of business and financial events around the world."
Sponsorship revenue from Bloomberg's five events is up 30% from 2015.
