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CMOs are spending more on social media marketing without a proportionate return, according to The CMO Survey.
CMOs are spending more on social media marketing without a proportionate return, according to The CMO Survey.
As a percentage of marketing budgets, social spending has tripled during the past seven years, up to 12% of budgets from 4%.
At the same time, CMOs don't see the ROI.
At the same time, CMOs don't see the ROI.
Nearly half (44%) say they cannot prove the impact of their social spend; and fewer than 5% say social contributes very much to their companies' performance.
