Is your content fat and soggy?
A story memo can cure it.
Professional writers use story memos to pitch ideas to editors and producers.
The brief memos answer five questions:
- Why does the story matter?
- What's the point?
- Why is the story being told?
- What does the story say about the world?
- What's the story about in a single word?
With answers to these questions, a theme emerges. That focuses the story, makes telling it easier, and serves readers a tasty treat.
Fat and soggy's fine, if you want to appear "content rich" to boobs, bosses and bots.
But crisp and thin converts customers.
