But how do you build a successful meeting?
Olen thinks these three tools are essential:
Olen thinks these three tools are essential:
Influencers. Attendees need to know they'll encounter up-and-comers at your event. Before they'll register, they'll ask, "Is this a network I can reach out to in the future?"
Underprogramming. Elbow-rubbing with influencers won't happen if you overprogram your meeting. Be sure to carve out generous breaks.
Starter packages. If you attract influencers, it's guaranteed: you'll be suitcased by entrepreneurs who believe they can't afford your event—nor afford to skip it. So offer price options for the tight-fisted.
