Content Marketer: Why Punish Yourself?

Unless you crave brawn more than bliss, you'd never do 100 extra pushups. 

It'd be masochistic.

So why, when writing's such hard work, write more than readers read?

Brevity should be the rule, not the exception, if you want your content to catch and keep readers' attention.

In The Dyer's Hand, W. H. Auden urged brevity on memoirists with one simple command:

"Be brief, be blunt, be gone.”

Nuff said.