SMS: A Fantastic Way to Engage Customers

Sophorn Chhay contributed today's post. He is the inbound marketer at Trumpia, a mobile content delivery service that lets users customize their one-to-one marketing.

Marketers are jumping into SMS because texting keeps growing. Consider:

• 23 billion text messages are sent every (a Millennial sends 67 a day)
• 97% of text messages are opened
• 75% of people prefer receiving offers via text messages
• 80% of people use text messaging for business

Before you jump into SMS, check out our beginner’s guide below. Learn what SMS marketing is, how to set up a campaign, and how to test a campaign.